Resolutions to Kick Off Your 2023 Marketing Strategy

Marketing is constantly evolving – impacted by current events, emerging social trends, shifting algorithms and new customer expectations. To keep your marketing plans relevant, you should start each year with goals to freshen up your strategy and ensure you’re following the best practices to position your brand well. 

In the same way we set personal new year’s resolutions, marketing teams should also commit to resolutions that will boost their strategy. Here’s what CONNECTIVE recommends you consider for your marketing resolutions this year:

• Invest in Thought Leadership If one of your marketing goals is to build credibility for your brand, thought leadership is a key strategy. By promoting educational, helpful content that showcases your organization’s expertise, you’ll position your brand as a go-to resource and trusted partner. This can look like writing blogs on topics important to your customers, being active within your industry’s community on social media or taking on speaking opportunities or panel conversations at industry events.     
• Use Custom Graphics & Photography When you see a stock image, you immediately know it’s a stock image. While these are an incredibly convenient option and have their place in marketing, we highly recommend investing in custom photography and graphics in 2023. Custom photography can be utilized in every aspect of your marketing, making your website, social content and collateral feel more fresh, unique and real. Investing in custom photography and creating your own graphics also gives you more control over how your brand is represented visually, rather than having to settle for what’s available. If you aren’t sure where to start, ask your design team to establish a shot list for photos.
• Post Consistently on Social Media Social media gives you the opportunity to engage with your audience in a more casual, timely and authentic manner. Whether you’re trying to reach business leaders on LinkedIn, designers on Instagram or journalists on Twitter, social media is a crucial tool for growing brand awareness and loyalty. Your organization has to be active on its social accounts, posting consistently and responding to comments and tags, in order to develop a strong online presence. We recommend posting about two times a week to get started.
• Make Sales with Stories, Not Pitches Obviously there’s a time and a place for your business pitch, but that typically comes down the road after you’ve established a relationship with your prospect. To build a relationship in the first place, you need to share stories. Every brand has a story to tell as much as they have a product or service to sell. Start collecting case studies, client testimonials and impact results of the work your organization is doing and keep those at the core of your sales messaging. Let’s resolve to be storytellers over salespeople this year.
• Optimize Your Website Your website is your digital profile, and it typically serves as your first impression, so investing in its optimization should be a top priority. This means following UX best practices, reducing load times, incorporating SEO strategy and maintaining ADA compliance. Your website should make your brand shine and give customers an overall positive impression. If you aren’t sure whether your website needs optimization, check in with your web development and design teams. 

Just like your resolutions to save money or workout more frequently, it’s easier to achieve your marketing resolutions with a little support and accountability. Partnering with an experienced, integrated marketing agency like CONNECTIVE gives you all the resources you need to meet your goals in 2023. Whether you need us to serve as your marketing department, or just support your internal team, CONNECTIVE agency resolves to make your marketing resolutions a reality.